Privacy Policy

This page details how we gather and disseminate information in an effort to demonstrate our commitment to online privacy. Please click here to contact customer serviceif you have any questions about our privacy policy.

Use of Internet Protocol Address

We use your Internet protocol (IP) address for several reasons: to help diagnose problems with our server, to administer our Web site, to help identify you and your shopping cart, and to gather broad demographic information.

Use of Registration Information

Our site's registration area requires customers to supply contact information, such as name and E-mail address, and demographic information, such as ZIP code, or other information. We use this information to send promotional materials from our company and occasionally from some of our partners. All promotional email marketing that is sent is CAN-SPAM Act of 2003 compliant. You can unsubscribe from marketing messages at any time by clicking on the unsubscribe link in the emails.

Use of Demographic Information

We also collect demographic and profile data that we use to tailor your experience at Based on this information, we display products and content we feel might interest you.

Use of Order Information

When you place an order, requests information such as contact information, credit card number and demographic information. The contact information you provide is used to send your orders, and occasionally, promotional material from one of our partners. You can Opt-In, or Opt-Out at any time. (See Opt-In/Opt-Out below.) Your credit card information is used for the sole purpose of billing you for products and services. Demographic data is collected to personalize future visits by displaying the content we feel would interest you most.

Use of Gift Recipient Information

Information collected about gift recipients is used for the sole purpose of shipping gift items. Information may be removed or modified by you at any time. Recipients may request to be removed by contacting our Customer Service Department by E-mail or telephone at 1-800-562-4502.


Information collected as a testimonial is used by permission only on our Web site, or in other printed material at our discretion, and is not used for any other purpose. E-mail addresses associated with testimonials are not stored in any database and are not shared with third parties. We reserve the right to make modifications to testimonials with respect to grammatical or spelling errors.


To participate in our contests, you will be required to supply contact and demographic information. uses this data to send you information about the company. We might use this information to contact you as necessary. However, you may Opt-In to or Opt-Out of our mailings at any time. (See Opt-In/Opt-Out below.) Demographic and profile data are collected at our site and used to personalize future visits by displaying the content we feel you would most interest you.

E-mail A Friend

If a user elects to use our referral service for informing a friend about our site, we ask them for the friend's name and E-mail address. will automatically send the friend a one-time E-mail inviting them to visit the Site. uses this information for the sole purpose of sending a one-time E-mail and is not stored in any database.

Use of Cookies uses cookies to maintain the state (session) of your visit, and to improve the performance of the shopping cart system. No personally identifiable information is stored, including user names and passwords. If your browser is set to reject cookies, you can still browse the site but will be unable to take advantage of online ordering and our personalized gift services. We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you.

Our Affiliate Partner - Commission Junction

In order for us to provide an effective affiliate program as part of our marketing efforts, we utilize Commission Junction's ("CJ") affiliate network services to track customer's referred to from affiliate sites ("Affiliates") using cookies. We do this so that we can compensate Affiliates for referring sales to Hale We do not share with CJ the name, phone number, or address of anyone who visits We also do not share any information with Affiliates. To learn more about CJ's Privacy Policy, visit their Web site at

Security features security measures to protect the loss, misuse or alteration of information placed under our control by limiting access to our computers storing your personal information, and uses Secure Sockets Layer (SSL) encryption technology to scramble private data as it is being transmitted to our servers.

Children's Guidelines

We do not collect or use any online contact information or identifiable off-line contact information about a child without parental consent. We do not distribute personally identifiable information about children without parental consent. We do not give children the ability to post or distribute personal information without prior consent. We do not entice children with games or contests that would encourage them to disclose personal information.

Correct/Update Personal Information allows you to change or modify your online personal information by visiting your personalized "My Account" page. Simply login, then click on "Edit Your Account".

Policy Changes

If we decide to change our Privacy Policy, we will post it here, so that our users are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. If at any point, we decide to use personally identifiable information in a manner different from what is stated at the time it was collected, we will notify users by way of E-mail. Users will have a choice as to whether or not we use their information in this manner.